Trustworthy Tea founders to proceed producing natural tea beneath Eat the Change model
Followers of Trustworthy Tea not have to fret about hoarding provides following Coca-Cola’s announcement that it’s going to stop manufacturing of the drinks on the finish of 2022.
That’s as a result of Seth Goldman and Barry Nalebuff, who began Trustworthy Tea in Bethesda 24 years in the past, introduced in a press launch Tuesday that they’ll proceed producing natural tea as a product of Eat the Change – a meals and beverage firm devoted to environmental sustainability.
A brand new title for the tea has but to be introduced, however it is going to be beneath the Eat the Change model, based on Kelly Patterson of the general public relations agency The Door.
Coca-Cola grew to become an investor in Trustworthy Tea in 2008 and acquired the beverage firm in 2011. Trustworthy Tea’s places of work in Bethesda moved to Coca-Cola’s headquarters in Atlanta in early 2020, shortly after Goldman stepped away from the corporate.
Additionally in 2020, Goldman began Eat the Change with Washington, D.C.-area superstar chef Spike Mendelsohn. The corporate, headquartered in Trustworthy Tea’s former Bethesda places of work, sells plant-based snacks reminiscent of “cosmic carrot chews” and mushroom jerky. Goldman and Mendelsohn have additionally opened a sequence of fast-casual eating places serving plant-based burgers known as PLNT Burger.
After Coca-Cola introduced final month that it might discontinue Trustworthy Tea on the finish of the yr, Goldman advised Bethesda Beat that it was “such a bummer.” He stated he empathized with the farmers round that world which have partnered with Trustworthy Tea through the years in producing the fair-trade elements which are used to make the drinks.
Goldman stated in Tuesday’s press launch that after posting the information about Trustworthy Tea on LinkedIn a pair weeks in the past, he obtained an “overwhelming response.”
It’s clear from the response to the Trustworthy Tea information that “the group of people that Trustworthy Tea touched and impressed was even bigger, and extra passionate than we hoped,” Goldman stated within the assertion.
“Our natural and truthful commerce suppliers need to be handled higher,” Goldman stated. “So we’re bringing again lots of the identical key staff members that launched Trustworthy Tea to introduce a line of natural and truthful commerce licensed bottled tea from Eat the Change.”
Dan Schere might be reached at firstname.lastname@example.org