H&M opens doorways to new Braehead retailer, Glasgow 


BRAEHEAD, one of many UK’s hottest retail and leisure locations, owned by property firm SGS and asset managed by World Mutual Properties, is happy to announce that H&M opened the doorways to its new retailer on the centre on Friday 20th Could.

H&M has re-located from its former unit to a brand new floor ground house, spanning 17,000 sq ft, on a 10-year lease. Guests to the shop will take pleasure in a brand new, bespoke inside, with an emphasis on creating a hotter and extra relaxed setting.

The upgraded retailer comes because the retailer steps up funding in each its bodily and digital shops, with a renewed deal with the built-in buyer expertise, in addition to sustainability. 

To have a good time the opening, H&M will collaborate with Glasgow-based expertise and companies over the approaching months, for a collection of in-store occasions and tasks. On opening day, Liana Mostafa, who created H&M’s Glasgow launch marketing campaign, can be internet hosting an in-person pottery masterclass with The Craft Pottery Studio, and supply textile-screen printing on natural tote luggage. The shop can even characteristic painted artwork items and a reside in-store artwork set up developed by songwriter and graphic artist, Rachel E Miller.

With sustainability at its core, the brand new retailer can even provide H&M’s Garment Assortment and Recycling service. This enables clients to donate any undesirable garments and textiles, by any model, while buying in-store. All objects are recycled, with 0% going to landfill and clients are rewarded by Acutely aware Factors and digital vouchers.

Based in Sweden in 1947, H&M opened its first UK retailer in 1976. Over forty years later, its UK and Eire portfolio has grown to incorporate greater than 240 shops. 

Braehead is a number one retail and leisure vacation spot in Renfrewshire, near Glasgow. It’s at the moment dwelling to over 100 style and way of life manufacturers – from specialist boutiques to excessive avenue favourites – together with Apple, Subsequent and Pandora. It attracts from a neighborhood catchment inhabitants of two.25 million and has glorious transport hyperlinks.

Steve Grey, Head of European Retail Asset Administration at World Mutual, commented:

“Our centre group and customers can be delighted to see H&M open the doorways to its upgraded retailer. It is a model with whom we’ve loved a long-standing relationship, and we’re extremely excited to assist them on the subsequent stage of their journey with us.

“The brand new provide – and certainly H&M as a model– actually embody what the way forward for retail is all about. Their emphasis on sustainability and improved buyer expertise is essential right here.”

“Manufacturers throughout the board are targeted on creating distinctive, extra compelling in-store experiences – which actually drive footfall. H&M’s provide at Braehead displays this, and their collaboration with native Glasgow-based expertise is a good instance of innovation to drive customer engagement.”

Toni Galli, Nation Supervisor for H&M U.Okay. & Eire stated:

“We will’t wait to indicate our clients our brand-new retailer in Glasgow. At H&M, we at all times look to proactively make investments and assist the native communities the place we function, so by tapping into the material of Glasgow, we hope to attain this. Our intention is to supply our clients a contemporary and significant buying expertise have been fashion, creativity and tradition are celebrated, and we’re assured that our new Glasgow retailer will provide precisely this.”

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