Ecocert believes in honest commerce growth within the cosmetics business
The pandemic has significantly impacted shopper habits. For greater than 72% of French individuals, consuming much less and higher has turn into a requirement . Inevitably, this consumption development has impacted the cosmetics sector and types have needed to reinvent themselves. In 2021, the variety of merchandise licensed natural or pure by Ecocert has elevated by 30%. The French marketplace for pure and natural cosmetics can be booming, with a development of 12% in 2021, whereas gross sales of mainstream cosmetics are down by 6.1% .
Demand for ethics and transparency
In the present day, 74% of French individuals surveyed wish to have extra info on the environmental and societal affect of the merchandise they purchase . That is the entire level of certification, emphasises Ecocert, because it ensures compliance with a stringent set of specs. As an illustration, greater than 29,000 merchandise and 18,000 elements in some fifty nations are at present licensed beneath the COSMOS Natural or Pure label by Ecocert.
To go even additional, the Ecocert Group is dedicated to labelling so-called moral beauty merchandise and elements with the Honest For Life (FFL) label. Created in 2006, Honest for Life is a world honest commerce label for meals merchandise, cosmetics, textiles and handicraft merchandise. It applies all through the availability chain, from manufacturing to distribution, to safe provide chains and set up long-term honest contractual partnerships. This interprets into long-term contractual commitments: a good buy worth, a minimal assured worth, the financing of collective initiatives, a dedication to anticipated volumes, pre-financing, technical assist…
In 2021, the variety of Honest For Life labelled magnificence manufacturers amounted to 33, with almost 350 merchandise. These figures are actually fairly low, contemplating the scale of the worldwide magnificence market, however they may improve within the coming years with the redefinition of sure standards as of 1 June 2022.
Modify to labelling guidelines
The brand new model of the Honest For Life labelling commonplace seeks to regulate to the fact of the cosmetics market and to some merchandise with complicated formulation. Earlier than this replace, all elements have been screened aside from water, salt and minerals.
From 1 June 2022, petrochemical preservatives and so-called complicated elements of pure origin, which in observe can’t be labelled moral and honest commerce, may also be excluded. For Ecocert, the purpose is to make the scheme accessible to extra firms to assist them construction themselves and decide to an more and more moral method centered on individuals, their working circumstances and honest remuneration.
Enhancing the worth of the uncooked supplies
Over the previous 15 years, Ecocert groups have seen the listing of Honest For Life labelled beauty elements develop. The cosmetics business’s Honest Commerce sectors supply some 80 more and more diversified elements resembling shea butter, argan oil, aloe vera, moringa, coconut oil, sesame oil, or illipe butter, lately labelled by Expanscience…
“Being Honest For Life labelled will allow manufacturers to improve the worth of the uncooked supplies they use of their beauty merchandise,” explains Pauline Raffaitin, Head of the Ecocert Residence & Private Care Enterprise Unit.
It is usually a chance for some manufacturers to consolidate their historic commitments. Therefore, for Justine Humbert, Biodiversity & Sustainable Elements Supervisor on the L’Occitane Group, moral cosmetics contain merchandise which, “by way of their manufacturing, distribution and use, respect each ladies and men (be they the corporate’s staff, suppliers, companions or customers) and the surroundings.“
For L’Occitane, which boasts the double label – COSMOS and Honest For Life – for a few of its elements and merchandise, honest commerce certification is each a proof of dedication when it comes to commerce practices and assist to our companions, but in addition, specifies Justine Humbert, “a extremely structuring method for securing our provides.” A priority that would not be extra topical!