Clif Bar funds ‘the most effective and brightest minds’ to assist drive natural agriculture


Clif Bar purportedly is the biggest funder of personal natural analysis within the US, dedicated to creating endowed chairs at land-grant universities. An endowed chair is a particular educational appointment that carries appreciable status and demonstrates the strongest dedication on the a part of a donor to a specific educational programme.

In the present day, greater than 80% of all components in Clif Bar merchandise are natural or licensed sustainable, and the corporate has bought multiple billion kilos of natural components since 2003.

“Clif Bar has been dedicated to investing in natural for almost 20 years as a result of we acknowledge the advantages for folks, communities and the planet,”​ mentioned Sarah Beaubien, senior director of Sustainability Influence at Clif Bar & Firm.

“With agricultural analysis receiving lower than one p.c of public funding, this endowment programme is meant to fund the most effective and brightest minds to assist drive the organics business ahead and meet the rising client demand for natural meals.”

The $1m grant is the Californian snack producer’s fourth endowment and the second to be awarded to College of Wisconsin, meant to leverage a Morgridge Match alternative and double the present to $2m.

In 2015, Clif Bar awarded the primary endowment to College of Wisconsin-Madison to deal with natural corn breeding. Since then, the corporate has awarded endowments to help natural grain breeding analysis at Washington State College (2018) and helped set up the College of California Natural Agriculture Institute (2019).

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