Clif Bar funds ‘the most effective and brightest minds’ to assist drive natural agriculture
Clif Bar purportedly is the biggest funder of personal natural analysis within the US, dedicated to creating endowed chairs at land-grant universities. An endowed chair is a particular educational appointment that carries appreciable status and demonstrates the strongest dedication on the a part of a donor to a specific educational programme.
In the present day, greater than 80% of all components in Clif Bar merchandise are natural or licensed sustainable, and the corporate has bought multiple billion kilos of natural components since 2003.
“Clif Bar has been dedicated to investing in natural for almost 20 years as a result of we acknowledge the advantages for folks, communities and the planet,” mentioned Sarah Beaubien, senior director of Sustainability Influence at Clif Bar & Firm.
“With agricultural analysis receiving lower than one p.c of public funding, this endowment programme is meant to fund the most effective and brightest minds to assist drive the organics business ahead and meet the rising client demand for natural meals.”
The $1m grant is the Californian snack producer’s fourth endowment and the second to be awarded to College of Wisconsin, meant to leverage a Morgridge Match alternative and double the present to $2m.
In 2015, Clif Bar awarded the primary endowment to College of Wisconsin-Madison to deal with natural corn breeding. Since then, the corporate has awarded endowments to help natural grain breeding analysis at Washington State College (2018) and helped set up the College of California Natural Agriculture Institute (2019).
In 2014, John and Tashia Morgridge gifted $100m to the college, for use to match smaller items from different donors who wished to endow a professorship, chair or distinguished chair. For instance, this allowed the donor to provide $1m to fund a $2m endowed chair, with a reputation chosen by the donor.
Community help for natural farmers
Clif Bar’s endowment will help the work of Dr Erin Silva, a famend knowledgeable in natural agriculture on the college’s School of Agricultural and Life Sciences.
Dr Silva’s analysis focuses on bettering natural and sustainable cropping techniques, with a particular emphasis on natural no-till manufacturing and canopy crops. She additionally directs the college’s Natural Grain Useful resource and Data Community (OGRAIN), which supplies academic help to new, transitioning and skilled natural grain farmers.
Clif Bar’s $1m funding will go in direction of creating and supporting a multi-state community of researchers to information natural farmers in turning into profitable suppliers of high quality food-grade natural small grains and seeds.
“Public/personal collaborations are important to drive innovation in agriculture,” mentioned UW-Madison CALS Dean Kate VandenBosch.
“Funding from Clif Bar supplies the pliability for a proficient, artistic professor like Dr Silva to increase her work to bigger audiences. This beneficiant present will permit Erin to extend the variety of farmers she works with and develop the variety of present college students who can be taught extra deeply about natural agriculture.”