Amul Information: Amul makes foray into natural meals trade


Dairy main GCMMF, which markets its merchandise underneath Amul model, on Saturday introduced entry into natural meals market with the launch of natural wheat flour.

The primary product launched on this portfolio is “Amul Natural Complete Wheat Atta”, Gujarat Cooperative Milk Advertising and marketing Federation Ltd (GCMMF) mentioned in a press release.

Additional, Amul will likely be launching merchandise like moong daal, tur daal, chana daal and basmati rice in its natural portfolio.

The manufacturing of Amul natural atta is being finished at state-of-the-art processing facility, Tribhuvan Das Patel Mogar Meals Complicated.

The product goes via a radical process of lab testing a number of instances to make it possible for the product is as per natural customary laid down by Authorities of India, it mentioned.

R S Sodhi , MD, GCMMF, mentioned the cooperative is within the technique of creating a pool of natural farmers and replicate their current milk mannequin within the natural sourcing.

It will enhance the earnings of natural farmers and can result in general democratisation of the natural meals trade.

Presently, the foremost problem for the farmers is unavailability of market linkage for natural merchandise and excessive price of natural testing amenities, the assertion mentioned.

Due to this fact, together with creation of market linkage for natural farmers, Amul is in technique of establishing natural testing laboratories at 5 places throughout India.

The primary lab is being established on the Amul Fed Dairy in Ahmedabad.

GCMMF mentioned the prime goal of launching natural wheat flour is to assist its clients embark on a mission to a extra sustainable and wholesome way of life.

Amul natural atta will likely be launched at Amul Parlours and main retail shops throughout Gujarat initially from the primary week of June.

The product may even be obtainable on-line for residence supply throughout Gujarat, Delhi-NCR, Mumbai and Pune from June onwards.

Will probably be obtainable in two pack sizes of 1 kilogram at MRP of Rs 60 and 5 kilogram at MRP of Rs 290.

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