Amul makes foray into natural meals trade
Dairy main GCMMF, which markets its merchandise underneath Amul model, on Saturday introduced entry into natural meals market with the launch of natural wheat flour.
The primary product launched on this portfolio is ”Amul Natural Entire Wheat Atta”, Gujarat Cooperative Milk Advertising and marketing Federation Ltd (GCMMF) stated in an announcement.
Additional, Amul will probably be launching merchandise like moong daal, tur daal, chana daal and basmati rice in its natural portfolio.
The manufacturing of Amul natural atta is being carried out at state-of-the-art processing facility, Tribhuvan Das Patel Mogar Meals Advanced.
The product goes by an intensive process of lab testing a number of occasions to be sure that the product is as per natural normal laid down by Authorities of India, it stated.
R S Sodhi , MD, GCMMF, stated the cooperative is within the technique of creating a pool of natural farmers and replicate their present milk mannequin within the natural sourcing.
This may enhance the earnings of natural farmers and can result in total democratisation of the natural meals trade.
At the moment, the key problem for the farmers is unavailability of market linkage for natural merchandise and excessive value of natural testing amenities, the assertion stated.
Due to this fact, together with creation of market linkage for natural farmers, Amul is in technique of establishing natural testing laboratories at 5 areas throughout India.
The primary lab is being established on the Amul Fed Dairy in Ahmedabad.
GCMMF stated the prime goal of launching natural wheat flour is to assist its clients embark on a mission to a extra sustainable and wholesome way of life.
Amul natural atta will probably be launched at Amul Parlours and main retail shops throughout Gujarat initially from the primary week of June.
The product will even be out there on-line for house supply throughout Gujarat, Delhi-NCR, Mumbai and Pune from June onwards.
It will likely be out there in two pack sizes of 1 kilogram at MRP of Rs 60 and 5 kilogram at MRP of Rs 290.
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