Amul makes foray into natural meals business


Dairy main GCMMF, which markets its merchandise beneath Amul model, on Saturday introduced entry into natural meals market with the launch of natural wheat flour.

The primary product launched on this portfolio is “Amul Natural Complete Wheat Atta”, Gujarat Cooperative Milk Advertising and marketing Federation Ltd (GCMMF) stated in a press release.

Additional, Amul will likely be launching merchandise like moong daal, tur daal, chana daal and basmati rice in its natural portfolio.

The manufacturing of Amul natural atta is being completed at state-of-the-art processing facility, Tribhuvan Das Patel Mogar Meals Advanced.

The product goes by means of an intensive process of lab testing a number of instances to make it possible for the product is as per natural customary laid down by Authorities of India, it stated.

R S Sodhi , MD, GCMMF, stated the cooperative is within the strategy of growing a pool of natural farmers and replicate their present milk mannequin within the natural sourcing.

This can enhance the earnings of natural farmers and can result in general democratisation of the natural meals business.

At present, the most important problem for the farmers is unavailability of market linkage for natural merchandise and excessive price of natural testing services, the assertion stated.

Due to this fact, together with creation of market linkage for natural farmers, Amul is in strategy of establishing natural testing laboratories at 5 places throughout India.

The primary lab is being established on the Amul Fed Dairy in Ahmedabad.

GCMMF stated the prime goal of launching natural wheat flour is to assist its prospects embark on a mission to a extra sustainable and wholesome way of life.

Amul natural atta will likely be launched at Amul Parlours and main retail shops throughout Gujarat initially from the primary week of June.

The product will even be out there on-line for house supply throughout Gujarat, Delhi-NCR, Mumbai and Pune from June onwards.

It is going to be out there in two pack sizes of 1 kilogram at MRP of Rs 60 and 5 kilogram at MRP of Rs 290.

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